Protecting the reputation of your practice is an essential component of marketing. BeautySophia implements online reputation management to protect clients from propaganda. In today’s society of public review forums and social media networking, it is important to implement campaigns that share positive information about your team and monitor activity for anything unflattering.
Beauty enhancement through the art of body sculpting is a growing industry and the competition for cosmetic surgeons and med spa clinics is steep. In New York City alone, there are thousands of practices providing Botox, inject-able fillers, high definition liposuction, laser skin resurfacing and other age defying procedures. With thousands of med spa clinics to choose from it is important that your practice has a positive reputation and an Internet profile that reflects success.
Public opinion on social media sites and review forums when flattering can be a powerful marketing tool. Prospective patients are extremely influenced by what existing clients are saying about their cosmetic surgery experience. If a negative comment should surface on the Internet it can damage the reputation of your practice and deter new patients. For this reason, it is important to monitor activity so if a slanderous comment or bad review should surface it can be addressed right away. As we all know, one simple post on Facebook or Twitter can spread viral in an instant. When comments are defaming, the consequence can be detrimental to the success of a flourishing practice.